Your Complete Sponsorship Toolkit
Improve the way you plan, assess, activate, evaluate and even attract sponsorship
Choose Your Access Pass
Get full access to all our tools
Free Trial
Try before you buy
- Use any tool once
- Assess one proposal
- Try out strategy builder
Day Pass
Perfect for a short term project
- Full access for 24 hours
- Unlimited assessments
- Export PDF reports
Week Pass
Ideal for a campaign planning week
- Full access for 7 days
- Unlimited assessments
- Shareable links
Monthly
Best value for ongoing use
- Full access for 30 days
- Unlimited assessments
- Priority support
Explore Our Tools
1. Build Strategy
Strategy Builder
Build effective sponsorship strategies step-by-step
Impact Explorer
Discover and explore social impact opportunities for your brand
Planning Guide
Comprehensive guides and checklists to improve the way you plan sponsorship
2. Sponsorship Opportunity Index
Sponsorship Opportunity Index (SOI)
Objective index score allowing brands to compare sponsorship opportunities on a like-for-like basis.
3. Proposal Assessment
P.A.T. [Proposal Assessment Tool]
Assess potential sponsorship opportunities for strategic alignment and best practice planning
AI Sponsorship Rights Assessment
Upload your rights package for AI-powered analysis and recommendations
Reporting Dashboard
Monitor the quality of sponsorship proposals assessed by your team
4. Activation Ideas
Idea Assessment
Score and prioritize your sponsorship activation ideas strategically
5. Evaluation
Share of Search
Track brand search volumes over time to understand sponsorship contribution to brand growth
Evaluation Checklist
Track and evaluate sponsorship performance against best practices
6. Attracting Sponsors
Attracting Sponsors Guide
A practical guide for rights holders on how to attract and retain sponsors
Semantic Match
Analyze semantic alignment between brand categories and sponsorship properties using AI
Sponsor Intelligence
Pitching to a brand? Understand their challenges and the role sponsorship can play using bespoke AI research prompts
Other Resources
Sponsorship Blog
Read our latest thought pieces on sponsorship strategy and planning
The Sponsorship Challenge
Sponsorship decisions are often made without properly aligning business objectives, rights requirements, or activation planning. This results in wasted spend and underperforming sponsorships.
Introducing P.A.T Sponsorship
PAT is a structured online decision-making platform built by a sponsorship professional with 25+ years' experience, designed to help teams make clearer, more objective sponsorship decisions.
User benefits
- Reduces risk when assessing sponsorship opportunities
- Forces clearer thinking before committing budget
- Provides a practical framework teams can use internally, not just gut feel
Why is it different
Unlike theory-led tools, PAT is grounded in real-world sponsorship experience. The European Sponsorship Association describes it as a "Swiss Army Knife for robust sponsorship decision-making."
What Our Users Say
This is an extremely valuable self-help assessment method for any company seeking analytical reassurance about its sponsorship choices. It's well known that choosing the right property is vital to the success of any sponsorship, and this is like a Swiss Army Knife for robust decision-making.
Peter Raymond
European Sponsorship Association
The Strategy Builder provides invaluable insights.
Marketing Director
Consumer Brand
As a sports rights holder the Attracting Sponsors Guide has given me so many new ideas!
Commercial Director
Sports Rights Holder
I love the Activation Ideas assessment tool, such a simple solution, what a time saver.
Sponsorship Manager
FMCG Brand