Welcome to the Proposal Assessment Tool (P.A.T.) Sponsorship platform. Our mission is to provide a comprehensive suite of online tools designed to help brands, agencies, and rights holders plan, assess, and deliver sponsorships more effectively and transparently. In an increasingly complex marketing landscape, ensuring that sponsorship investments align with strategic objectives is more critical than ever.

What We Do: P.A.T. offers a multi-stage workflow that guides users through strategy building, proposal assessment, activation ideation, and performance evaluation. Whether you are generating fresh activation ideas through our Idea engine, tracking your Share of Search against competitors, or thoroughly auditing an incoming sponsorship proposal, our platform provides data-driven insights and AI-powered recommendations to support your decision-making process.

Who It Is For: This platform is purpose-built for marketing professionals, sponsorship managers, and strategic planners who require a rigorous, best-practice approach to evaluating opportunities. We serve organizations looking to maximize their brand awareness, drive direct sales, engage employees, and build meaningful community impact through sponsorship.

Who Builds It: P.A.T. is built by Mark Knight, a sponsorship industry veteran with decades of real-world sponsorship experience. Mark combines extensive expertise in sponsorship negotiation and activation with cutting-edge AI and analytics capabilities, ensuring users have actionable insights at their fingertips.