What is P.A.T Sponsorship?

Welcome to P.A.T. Sponsorship: A suite of online tools to help you plan, assess and deliver sponsorships more effectively.

Best Practice Planning Checklist

A comprehensive checklist to ensure you've considered all key elements of your sponsorship planning

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1. Understand your audiences

2. Identify business challenges

3. Define roles for sponsorship

4. Decide on your planning approach

5. Assess partner suitability

6. Create an activation plan

7. Secure the budget

8. Secure the resource

9. Secure the relevant rights

10. Stay true to your brand

11. Own the idea

12. Encourage consumer engagement

13. Sweat your rights

14. Plan to measure

15. Review & refresh

Share Your Checklist

Share this checklist with your team. They'll be able to view all tasks, see who's assigned to what, and track progress.

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If you need further help with your sponsorship strategy, planning, assessment or evaluation get in touch.